Founder MIC
I design the unique to feel familiar. As Founder and Creative Director of MIC (Make It Cool), a studio where we turn distinct problems into relatable products and brands.
Currently bringing this approach to Joinatable and Dwellview, crafting new standards of ease for events and real estate.
Explore the designs we've dreamed, played with, and ultimately brought to life.
Brand Identity Design
We crafted a distinctive brand identity for Trudy Homes to announce their arrival in the real estate sphere. At its heart is an elegant, architectural logo that works on multiple levels. The mark is built from two interlocking capital 'T's—one upright, one inverted.
Brand Identity and Web Design
The concept was born from a friend's frustrating experience at a music concert. The only option for premium seating was to book and pay for an entire table, an impossible luxury that left him on the sidelines. We saw this not just as a pricing problem, but as a barrier to connection and experience. MIC set out to calm this storm of exclusivity. Our mission: to create a simple, unique platform where like-minded individuals could access luxury without bearing its full cost. Joinatable was conceived, a place where you could book a single seat at a premium table, uniting a curated group to share in the style and energy of an event together.
Web Design
City Boys FC, a spirited non-league football team, approached MIC with a clear goal: to launch into the digital spotlight and share their journey, activities, and vision with the world. Our challenge was to design a website that reflected their ambition while honoring their grassroots reality. Understanding that, as a non-league side, their rhythm wouldn't be defined by constant headlines or fixtures, we championed a philosophy of clarity over clutter.
Brand Identity and Web Design
Property search has always felt transactional. Dwellview asked us to make it feel personal. We created a product identity that turns browsing into dreaming — clean, confident, and full of possibility.
Brand Identity Design
Citymorr UK Limited, a multifaceted service provider offering everything from virtual assistance to event management, approached MIC with a clear ambition: to stand apart as the most reliable and customer-centric company in the UK. The challenge was visually how to encapsulate such a wide range of services under one cohesive identity. The solution emerged not from listing their offerings, but from embodying their core pledge: unwavering customer satisfaction. This became the central visual idea.
Brand Identity Design
Property search has always felt transactional. Dwellview asked us to make it feel personal. We created a product identity that turns browsing into dreaming — clean, confident, and full of possibility.
A proposed logo design for Johnnie Walker using the letter L and part of K to form the legs of the striding man in the logo mark
A visual representation of a Cup using just letters of the word
A visual representation of a Street light using just letters of the word
A proposed logo design for a tailoring company
A redesign of the popular Ed Sheeran’s Divide album cover using a visual representation of the word
A theme of the year logo design
A movie like theme Sunday flyer design
Logo and Brand Identity Design
Pikins a unisex children’s online store partnered with MIC to reimagine their brand identity. At the heart of the redesign is a playful and meaningful wordmark that celebrates the brand’s cultural roots and inclusive spirit. Drawing from the Nigerian urban term “pikin,” meaning “children,” the logo cleverly embeds this essence into its design. The two letter “i”s in the name are transformed into charming icons of children’s clothings.
Brand Identity Design
When Meals and You, a food company dedicated to nutritious meals, snacks, and event catering approached MIC. Their mission was clear: to visually express their core belief that food is about connection. Their very name tells the story: their purpose is to bring MEALS and YOU together. We made this intimate relationship the hallmark of their identity.
Brand Identity Design
Eladoce, a skincare brand rooted in the purity of nature, approached MIC with a clear mission: to create an identity that visually affirms their commitment to ingredients derived solely from plants and minerals. We embraced their "green philosophy" as the core of our design strategy, moving beyond a literal logo to build a cohesive natural aesthetic.